I recently heard the testimony of a woman who spent several years in a "Christian cult."(1)
The first year they taught things that agreed with traditional Christianity. But the second year, after they felt their converts were committed, they began teaching their strange beliefs. The website of this particular cult also leaves their strange beliefs out of their introductory explanations.
I fear we Christians sometimes do the same when we tell people about Christ without explaining that He calls us to deny ourselves and live for His purposes, not our own...or when we tell people knowing Christ makes life easier.(2)
Like Paul, we must be careful that "the appeal we make does not spring from error or impure motives, nor are we trying to trick [anyone]." 1 Thessalonians 2:3-4
The Gospel is God's plan, and we must share it accurately, fully, unashamedly without tricking anyone.
(1)"Christian cults" are those that share some similar beliefs with mainstream Christianity but give equal or greater weight to non-Biblical beliefs and present-day prophets. The world "cult" in this case does not mean a group that brainwashes or forces people to do things against their will. The two most well-known Christian cults are Mormonism and Jehovah Witnesses. To read more: Is Mormonism a Cult? What is Mormonism?
Weird Things Mormons Believe written by former Mormons. Jehovah Witnesses in a Nutshell, Who are Jehovah Witnesses?
(2) It's true that trusting Christ gives us an internal peace and joy. But it also opens us to attacks from Satan, persecution, and calls us to a life of self-denial.